Meta’s Andromeda Update: The AI Shift That Is Redefining Digital Advertising — A Detailed Breakdown by Qubit International
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The world of digital advertising has undergone a major transformation — and it all started with Meta’s Andromeda Update . As one of the most advanced AI-driven upgrades in Meta’s advertising ecosystem, Andromeda is reshaping how businesses advertise, optimize, and scale on Facebook and Instagram. For Australian businesses and brands competing in Melbourne, Sydney, Brisbane, Perth, Adelaide, Geelong, Ballarat, and beyond, this update is not just an improvement — it’s a revolution. Qubit International, a leading digital marketing expert in Australia, breaks down what Andromeda is, how it works, and why it matters more than ever. What Is Meta’s Andromeda Update? Meta’s Andromeda Update is a massive evolution of Meta’s AI and machine-learning engine. It strengthens Meta’s ability to: Predict user behaviour Deliver ads with higher accuracy Optimise campaigns in real time Reduce wasted ad spend Improve conversion outcomes Simply put, it makes your ads more effect...