From Cold Calls to Clicks – Winning More VEU Program Leads Through Digital Marketing
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In Australia’s evolving energy efficiency market, the VEU Program offers big opportunities—but also stiff competition. The way you capture leads can make or break your business success. The debate is hot: Cold Calling vs Digital Marketing —which one brings better results for VEU providers? Let’s break it down and show why digital marketing is the clear winner for space heating and cooling businesses in 2025. The Limitations of Cold Calling in 2025 While cold calling was once a reliable tool for lead generation, times have changed. Here's why it's falling short: ⚠️ Interruptive and often unwanted ⚠️ Time-consuming with low success rate ⚠️ Potential for customer complaints ⚠️ Limited data insights for optimization Customers today are tech-savvy and expect personalized, convenient interactions—not random phone calls. Digital Marketing: The Modern Lead Engine for VEU Providers Digital marketing transforms how you find and convert leads. Here’s how it align...